RobinHood

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What is the background of your company? What do they do? Who are their competitors?

Founded in 2013, Robinhood is “mobile-first”, “alternative” financial services technology company based in Menlo Park, CA with 13+ million users. The popular FinTech startup offers an intuitive, simple mobile and web platform for end-users to invest in stocks, ETFs, options and cryptocurrencies. The company has no brick-and-mortar locations and operates entirely online without fees. Primary sources of revenue are generated from interest earned on a customers’ cash balances, selling order information to high-frequency traders and margin lending.

Online trading platforms is a crowded market with traditional players such as Fidelity, TD Ameritrade, Charles Schwab, and E*Trade, and “modern” contenders such as Betterment, Acorns and Webull.

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How does this company use technology to their advantage? Why are they considered a FinTech company?

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Why is this company exemplary in the FinTech space? What are their strengths and weaknesses?

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What is the prognosis for this company? Where do they expect to be in the future?

They are in the midst of attempting what to do next, as their competitive edge (no commissions) is being adopted by other larger players in the industry.

As the younger generations (millennials and gen Z) start reaching investing age, Robinhood expects their platform to be inviting for people who are first starting to trade.