How to specify "binary=True" in go_repo like in go_module

go_module supports a "binary=True" which builds an executable, but go_repo doesn't have this parameter, what's the correct way to do it?

```
go_module(
    name = "protoc-gen-go",
    binary = True,
    install = ["protoc-gen-go"],
    module = "github.com/golang/protobuf",
    ...
)
```

Thanks!