diff --git a/dev/AppNotifications/AppNotificationBuilder/AppNotificationButton.cpp b/dev/AppNotifications/AppNotificationBuilder/AppNotificationButton.cpp
index b78e592841..382557277b 100644
--- a/dev/AppNotifications/AppNotificationBuilder/AppNotificationButton.cpp
+++ b/dev/AppNotifications/AppNotificationBuilder/AppNotificationButton.cpp
@@ -122,7 +122,7 @@ namespace winrt::Microsoft::Windows::AppNotifications::Builder::implementation
         auto logTelemetry{ AppNotificationBuilderTelemetry::ButtonToString::Start(g_telemetryHelper) };
 
         std::wstring xmlResult{ wil::str_printf<std::wstring>(L"<action content='%ls'%ls%ls%ls%ls%ls%ls%ls/>",
-            m_content.c_str(),
+            EncodeXml(m_content).c_str(),
             GetActivationArguments().c_str(),
             m_useContextMenuPlacement ? L" placement='contextMenu'" : L"",
             m_iconUri ? wil::str_printf<std::wstring>(L" imageUri='%ls'", m_iconUri.ToString().c_str()).c_str() : L"",
diff --git a/test/AppNotificationBuilderTests/APITests.cpp b/test/AppNotificationBuilderTests/APITests.cpp
index 0925df2352..9d2f0677db 100644
--- a/test/AppNotificationBuilderTests/APITests.cpp
+++ b/test/AppNotificationBuilderTests/APITests.cpp
@@ -764,6 +764,50 @@ namespace Test::AppNotification::Builder
             VERIFY_ARE_EQUAL(builder.BuildNotification().Payload(), expected);
         }
 
+        TEST_METHOD(AppNotificationBuilderAddButtonWithApostropheInContent)
+        {
+            auto builder{ winrt::AppNotificationBuilder()
+                .AddButton(winrt::AppNotificationButton(L"Don't miss this")
+                .AddArgument(L"key", L"value"))
+            };
+            auto expected{ L"<toast><visual><binding template='ToastGeneric'></binding></visual><actions><action content='Don&apos;t miss this' arguments='key=value'/></actions></toast>" };
+
+            VERIFY_ARE_EQUAL(builder.BuildNotification().Payload(), expected);
+        }
+
+        TEST_METHOD(AppNotificationBuilderAddButtonWithXmlSpecialCharsInContent)
+        {
+            auto builder{ winrt::AppNotificationBuilder()
+                .AddButton(winrt::AppNotificationButton(LR"(&"'<>)")
+                .AddArgument(L"key", L"value"))
+            };
+            auto expected{ L"<toast><visual><binding template='ToastGeneric'></binding></visual><actions><action content='&amp;&quot;&apos;&lt;&gt;' arguments='key=value'/></actions></toast>" };
+
+            VERIFY_ARE_EQUAL(builder.BuildNotification().Payload(), expected);
+        }
+
+        TEST_METHOD(AppNotificationBuilderAddButtonWithAmpersandInContent)
+        {
+            auto builder{ winrt::AppNotificationBuilder()
+                .AddButton(winrt::AppNotificationButton(L"Save & Close")
+                .AddArgument(L"action", L"save"))
+            };
+            auto expected{ L"<toast><visual><binding template='ToastGeneric'></binding></visual><actions><action content='Save &amp; Close' arguments='action=save'/></actions></toast>" };
+
+            VERIFY_ARE_EQUAL(builder.BuildNotification().Payload(), expected);
+        }
+
+        TEST_METHOD(AppNotificationBuilderAddButtonWithAngleBracketsInContent)
+        {
+            auto builder{ winrt::AppNotificationBuilder()
+                .AddButton(winrt::AppNotificationButton(L"<Click Here>")
+                .AddArgument(L"key", L"value"))
+            };
+            auto expected{ L"<toast><visual><binding template='ToastGeneric'></binding></visual><actions><action content='&lt;Click Here&gt;' arguments='key=value'/></actions></toast>" };
+
+            VERIFY_ARE_EQUAL(builder.BuildNotification().Payload(), expected);
+        }
+
         TEST_METHOD(AppNotificationBuilderWithIsCallingPreviewSupportedIsFalse)
         {
             if (!::Microsoft::Windows::CallingPreviewSupport::Feature_CallingPreviewSupport::IsEnabled())